About us

HowManyTrees was created by two friends who have a great passion for environment.

Both friends:

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  • studied Engineering;

  • worked in heavy industry;

  • learned what environmental impact is;

  • calculated CO2 emissions.

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Now they are trying to share this passion with all those who want to leave a better world to their children.

Always attentive to the environment, for several years they managed an organization dedicated to group food purchasing, with the objective of buying food that is good (first of all !!) and environmentally friendly (organic, 0 km, etc.).

In order to better guide them in every choice, they created a quantitative methodology to define how much a product is sustainable from an environmental point of view.

Carbon footprint was identified to be the best method because it calculates the carbon dioxide emission of a product from its manufacturing phase to its scrap, obviously passing through its use.

This method was so effective that the two friends tried to apply it in all the choices of their daily lives, having as result an indication of the relative impact of their choices on the planet. In doing so they extended the indicator to mobility, buildings, services and so on.

Everybody knows the economic impact of a product, service, choice or action. Now, with this new method, he or she has an indicator of the ecological cost, expressed in CO2 kilograms or equivalent number of trees.

This website was born thanks to this long and deep experience.

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